On December 5, 2025, VinFast Cebu Central held its soft launch event at the Atrium of Robinsons Galleria Cebu in Cebu City, marking a significant milestone in the expansion of the electric vehicle (EV) ecosystem in the Visayas region. The event was led by Cebu Southbay Automobiles Inc., the local operator of the VinFast Cebu Central dealership, and drew attention from automotive enthusiasts, prospective EV buyers, and business partners in the region.
Strategic Location and Venue
Robinsons Galleria Cebu, a major retail and lifestyle destination in the Queen City of the South, served as an ideal venue to introduce VinFast’s cutting-edge EV lineup to Cebu’s market. The mall’s central location and high foot traffic provided an accessible platform for the brand’s regional showcase.
Leadership and Key Representatives
The soft launch was officiated by key figures from the local and national VinFast network, including:
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Mr. Albert C. Co, President of Cebu Southbay Automobiles Inc., who delivered opening remarks and affirmed the dealership’s commitment to bringing sustainable mobility solutions to the Visayas market.
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Mr. Jed Yap, Chief of Sales and Operations at Cebu Southbay Automobiles Inc., who outlined the strategic vision for customer engagement, sales support, and after-sales services in the region.
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Mr. Patrick Abulencia of VinFast Philippines, representing the national electric vehicle brand’s interests and broader expansion strategy across the Philippines.
Their collective presence underscored the collaborative effort between local automotive leadership and the broader VinFast Philippines network to accelerate adoption of electric vehicles in Cebu.
Event Highlights
The soft launch featured several interactive elements, including:
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Vehicle Displays: Attendees viewed and explored the latest VinFast electric vehicle models, highlighting the brand’s design, technology, and range options.
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Test Drive Invitations: Prospective customers were invited to experience firsthand the performance and comfort of VinFast vehicles through scheduled test drives, an initiative designed to support informed purchasing decisions. Automotoph
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Consultations and Customer Engagement: Representatives engaged with visitors to discuss financing options, warranty programs, and after-sales support, positioning VinFast Cebu Central as a comprehensive EV solutions provider for the local market.
Market Context and Growth
The soft launch aligns with VinFast’s broader strategy to expand its retail footprint in the Philippines, following earlier dealer and showroom openings across major urban centers. This regional effort supports the company’s mission to make electric mobility more accessible and to contribute to sustainable transportation objectives nationwide. VinFast Philippines has been actively expanding its dealer network in the country as part of its strategic rollout.
Conclusion
The December 5 soft launch of VinFast Cebu Central at Robinsons Galleria Cebu represents a pivotal step in both local automotive retail development and broader EV market growth in the Philippines. With strong leadership from Cebu Southbay Automobiles Inc. and strategic support from VinFast Philippines, the event set the stage for increased consumer awareness, engagement, and adoption of electric vehicles in the Visayas region.
