The Auto Moto Trade and Expo Sinulog Edition successfully concluded its week-long run at Robinsons Galleria Cebu from January 9 to 15, 2026, standing out as one of the most exciting automotive events of the Sinulog season. Timed perfectly with Cebu’s grand festival, the expo became a key destination for automotive enthusiasts, families, and mall visitors.
Organized by Alfapro Events and Promotions, the event brought together leading automotive and motorcycle brands under one roof, showcasing the latest models, exclusive promos, and on-the-spot deals. Strong daily foot traffic, interactive brand displays, and a festive Sinulog-inspired atmosphere contributed to the overall success of the expo.
A major highlight of the event was the highly anticipated raffle draw for a brand-new Honda Beat, which generated excitement throughout the week. The lucky winner was Mr. Keith Allen B. Delantar of Lipata, Minglanilla, whose name was greeted with applause during the announcement. Notably, Mr. Delantar is a Sales Executive of Hyundai Talisay Cebu, adding a meaningful and celebratory moment for the local automotive community.
The organizers, participating brands, and partners expressed their appreciation for the overwhelming public support and positive engagement. The success of the Auto Moto Trade and Expo Sinulog Edition further strengthened its position as a premier automotive showcase in Cebu, highlighting the region’s growing enthusiasm for mobility, innovation, and automotive culture.
With its impressive turnout, successful brand collaborations, and memorable grand prize win, the Auto Moto Trade and Expo Sinulog Edition—led by Alfapro Events and Promotions—has set a strong benchmark for future automotive expos in the region.
