Iconic Dealership Inc.: Partnering with Isuzu for Strategic Growth
Iconic Dealership Inc. (IDI), a retail arm under AC Industrials, has strengthened its presence in the Philippines through its growing partnership with Isuzu Philippines Corporation (IPC). While IDI is widely known for distributing brands like Volkswagen, Kia, and Maxus, its involvement with Isuzu is increasingly pivotal to both companies’ retail strategy. AC Industrials+1
Key Milestones & Footprint
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In September 2023, Isuzu Dasmariñas was inaugurated under IDI’s management. Located along Emilio Aguinaldo Highway, the facility spans 5,000 sqm, includes a showroom for up to three vehicles, and has a seven-bay service shop that supports both light commercial vehicles and heavy trucks. BusinessMirror+2Tribune+2
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The Dasmariñas outlet aligns with the Isuzu Outlet Standard (IOS), reflecting IPC’s global design principles focused on the entire customer journey—from inquiry to after-sales. Isuzu Philippines+1
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In 2025, IDI broke ground on a milestone project: Isuzu Mandaluyong, which will be IPC’s 50th dealership in the Philippines. The 2,108 sqm facility will feature a 709 sqm showroom (capacity for five units), four service bays, a car wash, and customer parking. Isuzu Philippines+2CarGuide+2
Business Significance
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For IDI, Isuzu represents a significant share of their retail portfolio. According to leadership, the brand amounts to “one-third” of their business, underscoring its strategic importance. Tribune+1
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By expanding through IDI, Isuzu gains access to high-visibility urban locations (like Mandaluyong) and well-equipped facilities that meet its IOS standards. This supports IPC’s “Road to 50” network goal. CarGuide+1
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The partnership also plays to Ayala/AC Industrials’ strengths in automotive retail, bolstering its multi-brand dealership portfolio. Ayala Corporation+1
Customer Experience & Service
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IDI-run Isuzu outlets adhere to IPC’s IOS format, meaning customers benefit from modern showroom environments, dedicated service facilities, and a full lifecycle customer journey. BusinessMirror
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For example, the Dasmariñas branch doesn’t just sell trucks—it also provides heavy-duty servicing, demonstrating IDI’s capability to support Isuzu’s more commercial-focused lineup. BusinessMirror
Outlook
The rapid expansion of IDI’s Isuzu network highlights a deepening partnership between the dealer group and IPC. As Isuzu continues to roll out new outlets under the IOS standard, IDI’s role as a trusted dealer group will likely drive not just sales growth but also enhanced customer loyalty in key markets.
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