Suzuki Auto South Cebu: Borromeo Group’s Strategic Footprint in Cebu
Background & Ownership
Suzuki Auto South Cebu is operated by Sakura Autoworld, Inc., which is part of the Borromeo Motoring Group — a major automotive conglomerate based in Cebu. sakura-auto.ph+1 The broader Borromeo Group, led by Max Borromeo, manages multiple vehicle franchises in the Philippines, including Suzuki. theborromeofamily.com
Location & Facilities
Situated along Mambaling Road in the South Road Properties area of Cebu City, Suzuki Auto South Cebu is a full 3S dealership — offering Sales, Spare parts, and Service under one roof. Gadgets Magazine+1 The sales operations began in June 2013, while construction of the full facility completed in February 2015. CarGuide+1
Opening & Expansion
The dealership was officially inaugurated in February 2016, during a broader expansion effort by Suzuki Philippines. CarGuide+1 The opening ceremony was attended by Suzuki Philippines executives and Borromeo leadership, including Sakura Autoworld’s president José Daniel Borromeo and GM Marco Gabriel Borromeo. SOCIAL PRESS+1
Strategic Significance
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The dealership reflects Suzuki’s commitment to strengthening its presence in Cebu, a rapidly growing and economically vibrant city. Gadgets Magazine
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For the Borromeo Group, the branch strengthens their multi-brand automotive portfolio in Visayas, reinforcing their role as a key Suzuki partner. theborromeofamily.com+1
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Its 3S model ensures customers have access to on-site sales, maintenance, and genuine parts, improving service continuity and customer experience. CarGuide
Business Impact & Outlook
The operation of Suzuki Auto South Cebu by the Borromeo Motoring Group underscores a mutually beneficial partnership: Suzuki gains a strong local dealer with deep regional roots, while the Borromeo Group consolidates its presence in the growing compact-car market in Cebu. As Cebu’s automotive demand continues to rise, this dealership is well-positioned to drive both sales growth and consistent after-sales service.
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